Hello world!

Graphic design - Product design

It all started in 2012–an idea would be planted and stored inside an Evernote folder, just waiting for its day to shine.

For years I’ve wanted to have a content writing tool that did more than just allow me to put text on a page. I’ve wanted a tool that looks beautiful, makes me enjoy reading, and also tells me how I can improve what I’m writing.

There have been a number of tools like this that have come and gone. None of them have lived up to what I’ve dreamed of in my head.

So, I decided it was time to build it myself.

Time to take a risk, and put it all on the line.

Time to turn a seedling of an idea, cultivated through a decade of experience, grit, seat, and frustration.

It was time for this idea to shine.